Frame It For Yourself
The way a question is posed can affect the answer given in response.
Change The Frame, Change The Response
If you’ve ever installed a new device or software, you’re likely familiar with prompts asking you to register your device. Often, this involves visiting a company’s website and entering personal information along with the device’s serial number, which many avoid due to concerns about receiving unwanted promotional materials.
HP approached this differently. Instead of asking, “Would you like to visit our website to register your device?” they framed it as, “Click here to see what free rewards you may qualify for. *Device serial number will be automatically sent.” This reframing transforms registration from a chore into an opportunity for a reward, increasing the likelihood of prompt registration.
Can You See The Frame?
Next time you’re asked a question, consider whether its wording is intentional. Have you encountered polls with limited answer choices that don’t reflect your views? Such framing can misrepresent or influence public opinion.
Don’t Like The Frame? Then Change It
When questioned, reflect on the purpose and phrasing. If provided choices don’t align with your perspective, consider your own response. Recognize that questions may be worded to elicit specific outcomes, benefiting the asker through better ratings, legislative support, or influencing your actions.
Act Now
It’s time to think independently. No one else will prioritize our best interests. Are you ready to change?
Start Here